The challenges facing today’s marketers are the challenges we’re built for.
Audience fragmentation, changing consumer behavior, and increased scrutiny has upped the pressure on marketers everywhere. What’s the best use of your budget? What strategy will net the best ROI? When every dollar counts, there’s no room for missteps.
We take care to make sure every dollar is spent wisely and with purpose.
The Charlton Marketing team brings critical thinking, ingenuity, and solid craft to the marketing planning and execution process, with a suite of specialized research tools and software to define your best path to success. We place millions of dollars of media annually, and we’ve got the tools, relationships, structure – and diligence – to turn brilliant plans into abundant fruition.
Here’s how we help our clients flex their marketing muscles:
Assess
First, we audit your existing marketing and get a sense for what’s working, and where there are opportunities to improve.
Research
Next is a deep dive into the problem at hand using primary and secondary research tools. From this research, we create audience profiles, identify opportunities and threats, and the outline of a plan starts to emerge.
Strategize
Now it’s time for the good stuff. The Strategy and Media teams collaborate to create the special sauce: a custom- crafted marketing plan that maximizes your budget, efficiently targets the identified audiences, and exploits any weaknesses in your competition’s approach
Execute
Once the plan is approved, it’s off to the races. Killer creative is coaxed
into existence. The media team gives your budget a workout. And your Account Director is in your corner every step of the way.
Evaluate
After the campaign has crossed the finish line, it’s time to measure the results. Each tactic is analyzed for effectiveness using predetermined goals and KPIs. Tailored reports are provided, and the victories and shortcomings are outlined to ensure the next time is even sweeter than the last.
Ready to kick your marketing into gear?
Get in contact with us below to get started