Think of us as your personalized trainers for your marketing plan
When taking on a new client or project, the Charlton Marketing team takes a systematic approach. These 5 Steps to Marketing Fitness provide a blueprint for success with a blend of data, intuition, experience and creativity.
First, we audit your existing marketing and get a sense for what’s working, and where there are opportunities to improve.
Next is a deep dive into the problem at hand using primary and secondary research tools. From this research, we create audience profiles, identify opportunities and threats, and the outline of a plan starts to emerge.
Now it’s time for the good stuff. The Strategy and Media teams collaborate to create the special sauce: a custom- crafted marketing plan that maximizes your budget, efficiently targets the identified audiences, and exploits any weaknesses in your competition’s approach
Once the plan is approved, it’s off to the races. Killer creative is coaxed
into existence. The media team gives your budget a workout. And your Account Director is in your corner every step of the way.
After the campaign has crossed the finish line, it’s time to measure the results. Each tactic is analyzed for effectiveness using predetermined goals and KPIs. Tailored reports are provided, and the victories and shortcomings are outlined to ensure the next time is even sweeter than the last.
Ready to kick your marketing into gear?
Get in contact with us below to get started