05/14/24

Crafting SMART Goals: A Practical Guide for Your Business

Setting goals is crucial for the success of any business. However, setting vague or unattainable goals can lead to frustration and wasted resources. That’s where SMART goals come into play. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound.

To help you set SMART goals for your business, we’ve put together a simple worksheet that will walk you through the process.

Crafting SMART Goals: A Practical Guide for Your Business 1

The SMART Goals Worksheet

Step 1: Define Your Goal

Write down your goal in as few words as possible.

Step 2: Specify Your Actions

How will you reach this goal? What actions will you take? What resources will you use?

Step 3: Measure Success

How will you measure success? Add metrics/KPIs.

Step 4: Identify Resources and Obstacles

Identify what resources you will use to achieve this goal. What possible obstacles stand in your way, and how will you overcome them?

Step 5: Align with Company Goals

Define how this goal contributes to your company’s overall goals. Does this goal align with your overall mission and vision?

Step 6: Set Deadlines and Benchmarks

Assign deadlines and benchmarks. When do you want to reach your goal? What successes do you want to reach along the way? Who or what will hold you accountable?

Example of Refining a Broad Goal into a SMART Goal

Initial Goal: Increase sales.

Specificity: Use marketing to increase qualified inbound leads for my brand.

Measurability: Use internal and external marketing resources to increase qualified inbound leads for my brand by 10%.

Achievability: Use 30 internal marketing hours and supplement with external marketing resources to increase qualified inbound leads for my brand by 10%.

Relevance: Increase qualified inbound leads for my brand by 10%, in support of growing company revenue by 20%.

Timeliness: Increase qualified inbound leads for my brand by 10% YOY, in support of growing company revenue by 20% YOY. Target completion is 6 months from today.

Tips for Success

Set several SMART Goals rather than overloading any one goal. Don’t get too bogged down in tactics. Goals are strategic. Tactics are the means by which your goals are achieved.

Resources for Further Learning

By following this worksheet and utilizing the provided resources, you’ll be well-equipped to set SMART goals that propel your business forward. Remember, setting goals is just the beginning. Execution and perseverance are key to turning your goals into tangible achievements.

Need help with your goal setting? Call us