Wilco Farm Stores
Harnessing the Power of Storytelling to Communicate the Essence of a Brand
Wilco Farm Stores needed creative assets that captured their brand essence in a narrative structure. Charlton Marketing was tasked with coordinating and producing four different assets to portray the story behind Wilco’s brand.
Founded in the 1930s, Wilco is a farmer-owned cooperative committed to strengthening agriculture and rural lifestyles and providing the highest quality products to their customers.
Wilco offers a wide range of products and wanted to feature the story behind their commitment to anyone whose farm is their living or simply their lifestyle. Charlton Marketing stepped in to create a meaningful narrative through video, increasing awareness of Wilco’s offerings to opportunity audiences without alienating brand loyalists.
Charlton Marketing worked with the Wilco team to coordinate on-location shoots capturing footage of life on the farm throughout the seasons. The team captured the best Wilco offers in gardening, animal feed, and caring for your farm.
The footage was then developed into four spots for use in multiple media applications, including television, cable, OTT, and Hulu.
In addition to creative services, Charlton Marketing provided media strategy, planning, and placement.
Services provided included:
The campaign resulted in four creative assets that were able to compete at the same level as national ad campaigns and resonated with Wilco’s customers.