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The Client

Known for their hearty comfort food and specialty pie shakes, regional restaurant chain Shari’s needed help spreading the word about seasonal offerings in the diner’s home state of Oregon.

The Challenge

Increase YOY transactions and sales, while bringing Shari’s back into the consideration set for new and lapsed customers.

The Solution

Charlton conducted primary research to help define and inform opportunity audience, messaging strategy, and product development. This was vital in creating attention-grabbing creative within a limited budget.

For media mix, Charlton recommended CTV and streaming audio. Though Shari’s hadn’t considered streaming in past efforts, these channels delivered broad reach, reduced media waste, and ability to precisely target Shari’s most-likely-to-convert consumers.

Channel Mix

• Streaming audio
• CTV (connected television)

Targeting 

• Zip codes around Shari’s stores (5 Oregon DMAs)
• Premium networks/content providers
• Adults 35+ with an interest in casual dining

The Results

Sept – October 2023

• 1.74M Impressions Served
• 6.4 Average Frequency
• 10% YOY Increase in Sales Comps (Oregon)