https://charltonmarketing.com/wp-content/uploads/2023/07/RFM-logo-bw-and-green-no-webaddress.png The Client
Roth’s Fresh Markets is a 9-unit Pacific Northwest grocery brand with a focus on best-in-class perishables.
The Challenge
Following an acquisition, Roth’s engaged with Charlton Marketing in pursuit of a 360° marketing strategy.
The Solution
Through Charlton’s proprietary Branding Blueprint process, the team created a custom marketing roadmap to tap into growth opportunities among key demographics.
The creative team leveraged Roth’s robust history and the friendly persona of its president to create a series of attention-grabbing assets. The media team crafted a multi-channel integrated media plan designed for targeted reach.
The Results
Roth’s first major paid marketing effort since the brand’s inception, a market-wide lift in brand awareness, and a baseline for future success.
Services Provided
- Primary & secondary research
- Branding
- Creative direction
- Asset production
- Social media management
- Paid media planning & placement
- Reporting
- Trend monitoring
83% Aided in-market brand awareness
10 million impressions served
39% Unaided ad recall
66% Social media follower increase YOY