The Client

Roth’s Fresh Markets is a 9-unit Pacific Northwest grocery brand with a focus on best-in-class perishables.

The Challenge

Following an acquisition, Roth’s engaged with Charlton Marketing in pursuit of a 360° marketing strategy.

The Solution

Through Charlton’s proprietary Branding Blueprint process, the team created a custom marketing roadmap to tap into growth opportunities among key demographics.

The creative team leveraged Roth’s robust history and the friendly persona of its president to create a series of attention-grabbing assets. The media team crafted a multi-channel integrated media plan designed for targeted reach.

The Results

Roth’s first major paid marketing effort since the brand’s inception, a market-wide lift in brand awareness, and a baseline for future success.

Services Provided

  • Primary & secondary research
  • Branding
  • Creative direction
  • Asset production
  • Social media management
  • Paid media planning & placement
  • Reporting
  • Trend monitoring

83% Aided in-market brand awareness

10 million impressions served

39% Unaided ad recall

66% Social media follower increase YOY