A local chiropractic clinic recently expanded their services to include naturopathy, and requested an updated logo. Upon starting the discovery process, Charlton Marketing found what the clinic really needed: a complete brand refresh.


The Client

Pure Life Clinic is a single-location alternative-medicine clinic offering a variety of services including chiropractic care, nutrition guidance, exercise-based therapy and naturopathy.

The Challenge

Create a well-defined brand for Pure Life Clinic, providing a solid foundation for future marketing efforts.

The Solution

Using our proprietary branding process, Charlton Marketing created a custom Branding Blueprint for Pure Life Clinic. 

Our Branding Blueprint includes:

  • Primary and Secondary Research
  • Research Overview
  • Audience Definition
  • Audience Motivation Analysis
  • Customer Review Matrix
  • Key Customer Profiles
  • Staff Interviews/Operations Audit
  • Brand Manifesto
  • Positioning: Brand Promise, Brand Story, USP
  • Copywriting Guide
  • Guiding Principles

We also created a Style Guide to promote consistency across all platforms. The guide defined proper usage of their new logo, as well as color schemes, photo usage dos and don’ts, and more.

The Results

The proprietors of Pure Life Clinic put their Branding Blueprint and Style Guides to work immediately, using them to facilitate better communication with both staff and patients. The new branding was launched in conjunction with a redesign of the Pure Life Clinic space, and an update of both internal and external marketing materials.