The Office of the Oregon State Fire Marshal solicited bids for an outdoor campaign in Oregon to promote wildfire prevention throughout the state.

The Client

The Oregon State Fire Marshal (OSFM) protects citizens, their property, and the environment from fire and hazardous materials.

The Challenge

Raise awareness for wildfire prevention during peak wildfire season in Oregon.

The Solution

Charlton Marketing identified and evaluated available outdoor boards situated along high-traffic interstates and highways in the affected areas. Six billboards located within wildfire-prone areas were selected to support the campaign. The colorful creative communicated the wildfire prevention message, and resonated with locals.

The Results

5.2 million impressions