When Curtis Trailers needed to feature a wide selection of towable trailers, Charlton Marketing was tasked with capturing footage of several trailers in action and creating a complete asset library to showcase the latest models.

The Client

Curtis Trailers has two locations in Portland metro, selling towable RVs and trailers. Established in 1948 and family-owned, the company takes pride in their service, selection, and quality.

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The Challenge

Curtis Trailers offers a wide selection of towable trailers and needed to feature the latest models while maintaining share of voice and increasing transactions. Charlton Marketing was tasked with coordinating and executing an on-location shoot and compiling the original footage into unique TV spots.

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The Solution

Charlton Marketing worked with the Curtis Trailers team to coordinate and execute a full-day on-location shoot, capturing footage of several travel trailers in action. The team also captured the interiors of the trailers, and shot lifestyle footage showing the trailers in use.

The footage was then developed into twenty-five spots for use in several media applications, including television, cable, OTT, and online.

In addition to creative services, CM also provided media strategy, planning, and placement.

Services provided included:

  • Location Scouting
  • Production Coordination
  • Copywriting
  • Talent Management
  • Cinematography
  • Voice Over Direction
  • Spot Editing
  • Media Planning and Placement

The Results

The campaign resulted in a complete library of original footage showcasing the latest models of trailers and a total of 30 unique TV spots were created for year-round use.

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