Social Media represents the biggest change in marketing since the beginning of mass media: no cost to distribute your message, available to everyone and two way dialogue where the consumer sets the conversation. You’ve heard of Facebook, Twitter, YouTube, Pinterest, blogging, LinkedIn and probably others. And, there are dozens more that you may not be as familiar with. Choose what to use, link them together for impact, engage and then measure results. It’s like a giant soup. And, the marketer with the best recipe wins.