Digital Advertising

Nothing has impacted advertising more in our lifetime (well, most of us) than the development of the internet. The possibilities and opportunities to connect with colleagues and customers is developing at a numbing pace. Is your website optimized? Should you run banner ads? Retargeting or behavioral targeting campaigns? Email? Paid search? Expandable video or preroll video? A Facebook campaign? How should these work together and with your traditional media? There are more pieces to the marketing puzzle than ever before, and the pieces keep changing shape. With digital, expertise is a race without a finish line.