Marketing Basics for Today’s World: Attached is a PDF of a presentation I recently gave at the Seattle International Textile Expo. It is a general overview of what is important in today’s marketing arena. Much emphasis was placed on those basic things that make marketing work, which has not changed over time. With so much conversation these days about all that’s new (and there’s a lot) we need to remind ourselves now and then about what really makes advertising work.
For those of you who attended the presentation, this copy of the power point slides should help you remember the key points. For you who didn’t attend, I hope this outline is self-explanatory enough to make sense. If you have any questions about any of this or would like to discuss and point in more detail, I would be delighted to do so with you.