Category : Online Marketing

Keywords or Phrases: What’s Best for Paid Search?

Although I have seen some exceptions, generally speaking, using a phrase (also referred to as long tail keywords) is better than choosing individual keywords in a search campaign. I like to use the phrase “Hawaii Family Vacation” as an example. To begin with, if this is what you are selling, then it’s a precise description […]

Do Web Marketing Experts Really Pay for Themselves?

Anyone who hasn’t been locked in a closet for the past five years knows that the Internet has helped level the marketing playing field between large and small companies. Social media and other web marketing methods are allowing businesses with small marketing budgets to compete with larger companies. Not too many years ago, a business […]