Category : Marketing

Marketing Basics for Today’s World

Marketing Basics for Today’s World:  Attached is a PDF of a presentation I recently gave at the Seattle International Textile Expo. It is a general overview of what is important in today’s marketing arena. Much emphasis was placed on those basic things that make marketing work, which has not changed over time. With so much […]

Do you really know who your customers are?

Whether you’re doing guerrilla marketing or advertising on the radio or television, the more accurately you target your ideal customer, the better your success will be. There are two habits most business people tend to fall into. 1.         Grab all the sales you can get. This is completely understandable and only natural for an aggressive […]

How To Write a Situation Analysis: the First Step of a Marketing Plan

When creating a marketing plan, the very first thing that should be done is to write a situation analysis. It’s easy for business owners to gloss over this step because they are so deeply involved in their business it doesn’t occur to them that there is anything to learn by writing it down. The fact […]

How to learn where your customers are coming from

If you own a retail business that relies upon customers coming to your store, one of the most fundamental things you need to know is where your customers are coming from. Many business collect zip codes, but that’s not detailed enough. You need to identify the neighborhoods and business districts they are coming from. Do that, and you can target […]

Now is the time to Gain Market Share or Lose Market Share.

If you’ve been holding off marketing your business in order to save money through the recession, you’d better change your strategy now, or face losing market share. It’s not a secret anymore. Any savvy business person knows that maintaining an aggressive marketing strategy through a recession strengthens sales and increases market share. And, they typically […]

The Most Important Marketing Strategy During a Recession

If you’re in a position where you have a handful of key customers or accounts, your most critical marketing strategy right now should be enhancing personal relationships. The strength of customer loyalty is tested during bad economic times. So it’s important to make sure you work to make it harder for current customers to tell […]

Take this Mission Statement Test

Quick! Right now! Grab a piece of paper and write down your company’s mission statement. Can you do it? Can your employees do it? If you don’t do another thing after reading this, at least try this test. Gather your management team, staff, or whomever you feel is important in your company to help carry […]

An 1876 Invention is Becoming an Important Marketing Tool

Sometimes we can overlook a marketing advantage that’s hiding right out in plain sight. A case in point is a tool that was invented back in 1876. It’s called a telephone. And, it may be on its way to becoming one of the most effective marketing tools that exists in these days of social media […]

Store closing strategy for A Boy is personal

A going out of business strategy isn’t something a marketing company such as ours likes to create for a valued client. But, this recession is ruthless, and really doesn’t care about the human side of the story. And, this one is a little personal for me, not because they are a great client, but because […]

Store closing strategy for A Boy is personal

A going out of business strategy isn’t something a marketing company such as ours likes to create for a valued client. But, this recession is ruthless, and really doesn’t care about the human side of the story. And, this one is a little personal for me, not because they are a great client, but because […]