Category : Marketing plan

Your Brand Promise: Where to Begin.

What is your company’s brand promise? If you cannot answer that question quickly and confidently, then you have some unfinished work to do. Don’t feel bad. Most business people fail this test. A brand is a complicated, multi-faceted concept that is still misunderstood and over simplified  by many. The brand promise is just one element […]

Create a Marketing Plan for the Economic Recovery Now

More and more indicators are pointing to an economic recovery. That means marketers must look past their recession strategy and begin planning their recovery marketing strategy. I have witnessed businesses cutting overhead, cutting jobs and salaries, closing branches, cutting marginal lines and doing all the things necessary to survive. Most have already done just about […]