Category : email Marketing

Email Effectiveness Increases From 20.8% to 35.2%

In our recently completed ad campaign for the Baxter Auto Parts Portland Historic Races, we increased our e-mail readership from 20.8% to 35.2% by Re-mailing. With the volume of e-mail that most people receive, sending one blast to your opt-in list simply doesn’t get the job done. There are too many recipients who, for whatever […]