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How to Keep Poor Customer Service from Killing your Advertising Campaign

It’s been said that nothing kills a bad product faster than a good advertising campaign. If you are in the business of selling products, you can often recognize the dogs and eliminate them from your product mix before too much damage is done. But, if we define your “product” as not just the item you […]

30 Things to Never Say in your Advertising

You’ve got your marketing plan worked out. Your budget is more than you would like, but you’re willing to commit to it. You’ve decided what media you are going to use, and you’re pretty proud of the deal you were able to negotiate. You’ve got your offer or message worked out. All that’s left to […]

How to Calculate Expected Response from a Newspaper Ad

Few people, including advertising professionals, know how to calculate the expected response from a newspaper ad. A newspaper circulation of 200,000 doesn’t mean 200,000 people will be contemplating your ad. Here are the variables you need to consider when calculating an expected response from a newspaper ad. 1. YOUR TARGET Every product has a demographic […]

An 1876 Invention is Becoming an Important Marketing Tool

Sometimes we can overlook a marketing advantage that’s hiding right out in plain sight. A case in point is a tool that was invented back in 1876. It’s called a telephone. And, it may be on its way to becoming one of the most effective marketing tools that exists in these days of social media […]

Do You Hate Advertising Agencies?

There have been a number of occasions where I’ve met with business owners and managers who state flatly that they don’t like ad agencies and don’t think they can add any value to their marketing efforts. It’s always left me somewhat speechless, because these people have formed strongly held opinions that were shaped by some […]

Do Web Marketing Experts Really Pay for Themselves?

Anyone who hasn’t been locked in a closet for the past five years knows that the Internet has helped level the marketing playing field between large and small companies. Social media and other web marketing methods are allowing businesses with small marketing budgets to compete with larger companies. Not too many years ago, a business […]

Store closing strategy for A Boy is personal

A going out of business strategy isn’t something a marketing company such as ours likes to create for a valued client. But, this recession is ruthless, and really doesn’t care about the human side of the story. And, this one is a little personal for me, not because they are a great client, but because […]

Store closing strategy for A Boy is personal

A going out of business strategy isn’t something a marketing company such as ours likes to create for a valued client. But, this recession is ruthless, and really doesn’t care about the human side of the story. And, this one is a little personal for me, not because they are a great client, but because […]

Create a Marketing Plan for the Economic Recovery Now

More and more indicators are pointing to an economic recovery. That means marketers must look past their recession strategy and begin planning their recovery marketing strategy. I have witnessed businesses cutting overhead, cutting jobs and salaries, closing branches, cutting marginal lines and doing all the things necessary to survive. Most have already done just about […]

Media Buying: seven mistakes made by business owners

We’ve been around buying media for more than 20 years, so we’ve seen just about every sales pitch, rationale and strategy there is. I’d say we’ve seen them all, but there’s always the slim possibility there might be one out there we haven’t seen yet. More to the point, however, is that along the way, […]