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Keywords or Phrases: What’s Best for Paid Search?

Although I have seen some exceptions, generally speaking, using a phrase (also referred to as long tail keywords) is better than choosing individual keywords in a […]

One simple copy writing strategy that will deliver better customers

Identify your “platinum customer” and speak to that audience. Don’t worry about the rest. Most business people try to cast as wide a net as possible […]

The First Rule of Advertising: It’s about Them. Not you.

It’s about them. Not you. The concept is simple enough. But, as a business person, this is without a doubt, one of the hardest things for […]